Ignorance is Bliss?

How true is this statement? Ignorance is Bliss. Whoever said this must have truly been a fool, a willful fool [willfully ignorant], and I very much doubt they lived in bliss.

Many people don't want to be bothered with "eternal" things. Why think on things that are just going to complicate your life. Live for today, be ignorant.

Don't worry be happy!

But is their willful ignorance really gaining them, lasting bliss?

Quite the opposite.

Imagine driving by a house, and it is on fire. The first level of the home is totally engulfed and is about to work its way to the second story.

The people on the second story are watching an excellent movie and are really into it.

You get out of your car and run to the house. It is pouring rain. You pick up some rocks and throw them at the window.
Finally someone opens the window and you yell to them that their house is on fire!

They tell you to go away...they are happy watching the movie, and by the way if they believe what you are saying they are going to have to get all wet.

How long will their bliss last?